How to Sell Your House Privately in Australia – A Step-by-Step Guide to FSBO Success

Selling your home without an agent—commonly known as For Sale By Owner (FSBO)—is a powerful way to take control of your property sale, avoid hefty commissions, and maximise your return. Whether you're a first-time seller or simply looking for a smarter alternative to traditional real estate methods, this guide will walk you through the process of selling privately in Australia.

Why Sell Your Home Without an Agent?

Choosing to sell privately offers several key benefits:

• No commission fees—keep 100% of your sale proceeds

• Full control over pricing, marketing, and negotiations

• Access to the same major real estate websites agents use

• Flexible selling methods—choose between private treaty or auction

💡 Most private sellers save between $10,000 and $30,000 by avoiding agent commissions.

Step-by-Step: How to Sell Your House Privately in Australia

Step 1: Set the Right Asking Price

• Research recent sales in your suburb to understand market trends

• Use online valuation tools like CoreLogic, Domain, or realestate.com.au

• Consider buyer demand and local competition when pricing

💡 A well-priced home attracts more enquiries and leads to faster offers.

Step 2: Create a High-Impact Listing

• List your property on realestate.com.au, Domain, and other top platforms

• Use professional photography to showcase your home’s best features

• Write a compelling description that highlights upgrades, layout, and location

• Upgrade your listing for premium visibility in search results

💡 A standout listing increases buyer engagement and drives more inspections.

Step 3: Promote Your Property Beyond Listing Sites

• Share your listing on Facebook, Instagram, and LinkedIn

• Use paid ads to target local buyers actively searching for homes

• Encourage friends and family to spread the word

💡 Digital marketing expands your reach and builds momentum quickly.

Step 4: Host Inspections and Open Homes

• Offer flexible viewing times to suit buyer schedules

• Engage directly with visitors—answer questions and highlight key features

• Follow up with interested parties to maintain engagement

💡 Direct communication builds trust and helps buyers connect with your property.

Step 5: Consider Selling via Auction

• Create urgency and encourage competitive bidding

• Hire a licensed auctioneer to ensure legal compliance

• Set a reserve price to protect your minimum acceptable offer

💡 Auctions are ideal for high-demand areas or time-sensitive sales.

Step 6: Negotiate and Finalise the Sale

• Review all offers carefully—consider price, conditions, and settlement terms

• Work with a conveyancer or solicitor to draft the Contract of Sale

• Secure the deposit in a trust account until settlement

💡 A smooth negotiation process leads to a confident, successful sale.

How Much Can You Save by Selling Privately?

• Selling a $1,000,000 home privately can save $20,000–$30,000 in agent fees

• Selling a $500,000 home privately can save $10,000–$15,000

💡 With platforms like salebyhomeowner.com.au, you reach the same buyers without paying commission.

Final Thoughts

Selling your house privately in Australia gives you the freedom to manage your sale on your terms—while keeping more of your hard-earned equity.

• Advertise on Australia’s top real estate websites

• Market your home effectively through digital channels

• Host inspections and negotiate directly with buyers

• Choose your preferred selling method and timeline