Selling Your Home Online: 8 Smart Steps to Maximise Your Return

Selling your property online might feel daunting at first, but with a clear plan and the right tools, you can take control of the process and walk away with a strong result. Here’s a streamlined 8-step guide to help you sell confidently and profitably in today’s digital market.

Step 1: Get Your Property Sale-Ready First impressions matter. Start by decluttering, deep cleaning, and styling each room to highlight space and light. Trim the garden, fix minor repairs, and consider a fresh coat of paint where needed. A polished presentation can significantly boost buyer interest.

Step 2: Price It Right Setting the right price is key to attracting serious buyers. You can:

• Engage a Valuer: A professional property valuation (typically $300–$500) offers an unbiased estimate.

• Do Your Homework: Review recent sales in your suburb, compare similar homes, and monitor current listings. Adjust your price based on market response and buyer feedback.

Step 3: Pick the Right Online Listing Service Choose a platform that gives your property maximum exposure. Look for services that list on major portals like realestate.com.au and Domain. Compare pricing, support, and included features such as signage, brochures, or listing upgrades.

Step 4: Engage a Conveyancer or Solicitor A licensed conveyancer will manage the legal side of your sale—drafting contracts, preparing the Section 32 (Vendor Statement), and ensuring compliance. While DIY kits exist, professional help (costing $500–$1,000) reduces risk and saves time.

Step 5: Launch a Powerful Marketing Campaign To stand out online, you’ll need:

• Professional Photography & Floor Plans: Showcase your home’s best angles and layout.

• Compelling Copywriting: Write a headline and description that highlight lifestyle benefits, location perks, and unique features.

• Bonus Tip: Consider drone footage or a virtual tour to increase engagement and attract interstate or remote buyers.

Step 6: Attract and Engage Buyers Make it easy for buyers to reach you. Use a dedicated phone number or email for enquiries. Offer flexible inspection times—open homes or private viewings—and respond promptly to maintain momentum.

Step 7: Negotiate with Confidence Be clear on your minimum acceptable price. Encourage written offers and don’t be afraid to counter. Use buyer feedback to refine your approach and stay firm on value while remaining open to reasonable terms.

Step 8: Complete the Sale and Settle Once you’ve accepted an offer, your conveyancer will guide you through signing contracts and preparing for settlement. Ensure all paperwork is accurate, keys are ready, and utilities are scheduled for disconnection or transfer.